The most boring moment is your biggest breakthrough
And what you can learn from Steve Jobs's philosophy for hiring people
Most people quit right before it gets boring.
They push hard at the start.
They show up loud.
They sprint on motivation.
Then the novelty fades.
The results slow down.
And suddenly it feels pointless.
That’s where they leave.
I’ve watched this pattern for years.
In my teams.
In the business.
In online writing as well.
When things were chaotic, many wanted out.
When systems needed patience, they escaped.
When progress required repetition, they searched for something “better.”
It happened in 2021 in my 9-5.
I had to grow a 40-member team in 2 months. No clear structure or purpose.
It existed only in my mind.
But for them?
Pure chaos.
Clients were complaining, I was busy hiring, and they played firefighters all the time.
“Have faith in me” I used to tell them. Some did, and stayed.
Because I stayed too.
Because I could see what others couldn’t yet.
The boring basics were starting to work.
Structure isn’t sexy.
Consistency isn’t exciting.
Repeating fundamentals doesn’t give you dopamine hits.
But it gives you something better.
Leverage.
Calm.
Authority.
And some room to take a deep breath.
Every meaningful breakthrough I’ve had came from doing simple things longer than others were willing to.
Writing when it wasn’t viral.
Fixing systems instead of chasing new ones.
Repeating the same standards even when no one was watching.
That’s the real unfair advantage.
Not intensity.
Not talent.
Not luck.
Staying when it’s boring.
Most people leave right when compounding is about to start.
Have a GUT time staying longer than others.
That’s how you win.
Yana
P.S. I host a FREE Masterclass about how to build your $5k/month online writing business (it’s free for a limited time).